Bishop & Knight
In-House Training
Companies often pay twice: paying an agency because the team can’t yet, then paying for that dependency forever.
Overview
A social media capability program for internal teams, combining offline and online, intensive and ongoing approaches. Practice-based: simulations, case studies, and coaching — 10-15% theory, 85-90% practice. Available in 6-month or 12-month periods.
The problem it solves
Companies often pay twice for the same problem: paying an agency because the team can’t yet, then paying for that dependency forever. There is also a quieter problem — competence that sticks to people, not systems. One person resigns, and half the team’s knowledge walks out the door.
Signs you need this
- The internal team exists, but its output is still trial and error
- Too much depends on one or two key people
- You want to reduce dependence on external parties
- SOPs exist but go unused because they were never trained
Program structure
Phase 1 — Offline (Onsite)
2-3 intensive days: simulation, practice, direct trainer feedback. Material adapts to assessment results.
Phase 2 — Online (Ongoing)
2 sessions per month throughout the period: coaching, support, and ensuring application.
Output & deliverables
- Phase 1 sessions (2-3 days onsite)
- Phase 2 sessions (2x per month throughout)
- Training recap for management
- Team competence observation & evaluation
- Materials & SOPs from the program
How it works
- Kick-off & training-needs alignment
- Client team fills an assessment form
- Material & focus tuned to the assessment
- Phase 1: onsite offline sessions
- Phase 2: ongoing online sessions, 2x per month
- Recap, observation, and handover to management
What we do
- Direct, intensive training for the internal team
- Practice-based material (85-90% practice)
- Simulation, practice, feedback, and insight
- Coaching and application support
What is not included
- Running the client’s social media accounts
- Replacing the internal team
- Producing operational content
- Promising instant results
A fit for
- Brands with an internal marketing or social media team
- Companies wanting to raise competence & unify how the team works
- Organizations building a long-term working system
- Brands wanting less trial-and-error & external dependency
Frequently asked
Why 6 or 12 months?
Because competence isn’t built in three days. Phase 1 plants, Phase 2 makes sure it grows.
Can the material be customized?
Yes. The assessment form up front sets the focus and depth.
Not sure which piece to move first?
Start with a free audit — the result will show which line you need most right now.