Rook & Pawn
TikTok Management
TikTok needs volume, iteration, and a willingness to fail fast that a team already full of other work doesn’t have.
Overview
End-to-end TikTok management. From strategy, ideas, planning, writing and concepting, shooting, through analysis. This is a full execution service: you hand over the channel, we run it.
The problem it solves
TikTok has a rhythm unlike any platform: high volume, short cycles, trends that live for days. Brands usually make an account, post haphazardly for three months, then stop because there’s no result — not because TikTok doesn’t fit, but because TikTok needs volume, iteration, and a fail-fast willingness a full team doesn’t have.
Signs you need this
- You know TikTok matters, but the internal team can’t manage it
- You’ve tried before and stopped in month three
- You need content volume that isn’t realistic for the current team
- You want to enter TikTok with strategy, not just be present
Scope of work
Strategy & Ideation
Channel strategy, ideation, and content planning.
Production
Writing & concepting, shooting, editing, publishing.
Analysis & Iteration
Performance reading and iteration for the next month.
Output & deliverables
- Content: 15-30 pieces (default), adapting to needs
- Strategy & content plan (part of the service)
- Analytics report: performance reading & iteration recommendations
How it works
- Kick-off & alignment on brand, audience, objective
- Channel strategy & content direction
- Ideation and content planning
- Writing, concepting, shooting, and production
- Editing, finalization, and publishing on schedule
- Performance analysis and next-month iteration
What we do
- End-to-end TikTok channel management
- Strategy, ideation, production, and analysis
- Iteration based on performance reading
What is not included
- Promising viral numbers
- Working platforms outside scope without agreement
- Ignoring existing brand guidelines
A fit for
- Brands serious about TikTok but without internal capacity
- Brands that have a strategy and need execution hands
- Companies needing consistent content volume
Frequently asked
Can it be more than 30 pieces?
Yes. The default is just a starting point.
We have a strategy — can we go straight to execution?
Yes. Your existing strategy becomes the footing, not something we replace.
Not sure which piece to move first?
Start with a free audit — the result will show which line you need most right now.