Queen & King
Strategy Development
Without a decision framework, everyone decides by their own taste — the brand looks different on every channel.
Overview
A comprehensive, structured social media strategy build. It serves as the direction, thinking framework, and decision compass across all social media activity. This is not a content-execution service. Available in two levels: Brand Level and Campaign Level.
The problem it solves
A team without a compass burns energy arguing over things that should already be settled: which content is right, which message to use, which channel to prioritize — the same questions every week. Without a decision framework, the result is consistently inconsistent.
Signs you need this
- The internal team is running, but out of sync with each other
- Every content decision needs re-discussion because there is no guideline
- The brand looks different on every channel
- Growing or scaling and the old system no longer holds
Service levels
Brand Level
Strategy across brand, campaign, and content at once: blueprint, objective & KPI, strategy pillars, messaging framework, channel strategy, campaign framework, content concept, content calendar (15 pieces), decision guideline. Includes 3 months of Strategy Control & Alignment.
Campaign Level
Focused on the campaign level: objective, metrics, big idea, core message, channel & distribution, decision guideline. Includes Strategy Control for the campaign period.
Output & deliverables
- Strategy document (PDF)
- Content calendar (15 pieces for Brand Level; adapts for Campaign Level)
- 1x strategy presentation & discussion session
- Strategy Control & Alignment (Brand Level: 3 months, min. 2 sessions/month)
How it works
- Kick-off & context alignment
- Data & asset collection
- Strategy clarification
- Strategy development & drafting (can be done with the client team)
- Finalization and handover
- Strategy Control & Alignment (mandatory)
What we do
- Building social media strategic direction
- Building frameworks, principles, and decision boundaries
- Aligning message, channel, and distribution
- Strategy Control & Alignment for the agreed duration
What is not included
- Content production: copywriting, design, editing
- Daily posting and account management
- Ongoing routine content calendars
- Technical campaign execution: ads, KOL, live
A fit for
- Brands wanting to align social media direction comprehensively
- Brands growing or scaling up
- Internal teams that are running but out of sync
- Brands wanting to integrate content, campaign, brand, and channel
Frequently asked
Why is Strategy Control mandatory?
Because a strategy handed over and abandoned tends not to get run. Three months of support keeps the document alive in the team’s daily decisions.
Can we take Campaign Level before Brand Level?
Yes, though logically brand level provides the foundation that makes campaign level sharper.
Not sure which piece to move first?
Start with a free audit — the result will show which line you need most right now.