Rook & Pawn
Instagram Management
Instagram demands consistency across Feed, Reels, and Stories at once — consistency is lost in the gaps between formats.
Overview
End-to-end Instagram management. The working structure mirrors TikTok Management, tuned to Instagram’s character. It covers Feed, Reels, and Stories as agreed.
The problem it solves
Instagram demands what TikTok doesn’t: visual consistency, narrative depth, and presence across different formats at once. Feed, Reels, Stories — each has its own logic. A team doing it alone is usually strong in one format and weak in the other two; consistency is lost in the gaps between formats.
Signs you need this
- Your Instagram lives in one format only
- Visual quality swings depending on who does the work
- The internal team is full and Instagram is leftover work
- You need an Instagram with direction, not just filled
Scope of work
Strategy & Ideation
Channel strategy, ideation, and content planning across formats.
Production
Writing & concepting, shooting, editing & design, publishing.
Cross-format
Managing Feed, Reels, and Stories as agreed + analysis and iteration.
Output & deliverables
- Content: 15-30 pieces (default), adapting to needs
- Strategy & content plan (part of the service)
- Analytics report: performance reading & iteration recommendations
How it works
- Kick-off & alignment on brand, audience, objective
- Channel strategy & content direction
- Ideation and content planning
- Writing, concepting, shooting, and production
- Editing, design, finalization, and publishing on schedule
- Performance analysis and next-month iteration
What we do
- End-to-end Instagram channel management
- Strategy, ideation, production, and analysis
- Cross-format management (Feed, Reels, Stories) as agreed
What is not included
- Promising viral numbers
- Working platforms outside scope without agreement
- Ignoring existing brand guidelines
A fit for
- Brands whose Instagram is inconsistent across formats
- Brands whose internal team is already full
- Companies needing an Instagram presence with clear direction
Frequently asked
Can it be combined with TikTok Management?
Yes, and it’s often more efficient because content production can support each other.
Is the content count flexible?
Yes. 15-30 is the default, not the limit.
Not sure which piece to move first?
Start with a free audit — the result will show which line you need most right now.