Queen & King
Social Media Audit
Every decision built on assumption compounds — a mistake in month one piles up by month six.
Overview
A comprehensive evaluation to see objectively what is really happening on your social media — finding the root cause, measuring how effective past approaches were, and setting repair priorities before you move. The audit works in the realm of diagnosis: its job is to explain why, not to plan what comes next.
The problem it solves
The account runs, content posts regularly, the team works hard. But the numbers are flat and no one can explain why. The brand starts guessing — change the format, change posting times, add frequency, change agencies — all on assumption, because no one has ever truly dissected the data and patterns objectively.
Signs you need this
- Social media is running, but the direction feels unclear
- Results are flat and no one can point to the cause
- Planning to scale or run a big campaign, but unsure the foundation is right
- A strategy change is planned, and you want to be sure it is not built on assumption
Audit packages
Snapshot Audit — 30 days
Current state, early diagnosis.
Pattern Audit — 60 days
Recurring patterns, winning vs wasting.
Strategic Audit — 90 days
Strategic effectiveness & alignment with business goals/positioning.
Historical Audit — Holistic
Strategy and narrative evolution across moments, multi-moment sampling.
Output & deliverables
- Audit report (PDF): key findings, analysis, performance patterns, diagnosis, priority recommendations
- A presentation & discussion session to clarify context and align on priorities
How it works
- Kick-off & scope alignment — locking the audit package and scope
- Data and access collection by priority
- Analysis & diagnosis: content patterns, audience response, approach effectiveness
- Report drafting: findings and priority recommendations
- Results presentation and discussion
- Final output handover (PDF)
What we do
- Performance and content-pattern analysis per package
- Evaluating the effectiveness of what has been done
- Root-cause diagnosis and improvement opportunities
- Strategic recommendations and action priorities
What is not included
- Building a social media strategy from scratch
- Copywriting
- Running ads, live, or campaigns
- Routine post-audit engagement
A fit for
- Brands whose social media runs but the direction is unclear and results are flat
- Brands needing an objective, data- and pattern-based diagnosis
- Brands wanting to know what to fix before scaling
- Brands wanting their next strategy decision grounded, not assumed
Frequently asked
What's the difference between audit and research?
Audit looks inward, evaluating what you have done. Research looks outward, reading audience, competitors, and trends.
If the results are bad, do we still get recommendations?
That is exactly the point. Priority recommendations are always part of the report.
Not sure which piece to move first?
Start with a free audit — the result will show which line you need most right now.